Janet Jackson Poses for Blackglama

July 15, 2010

THINK MINK: Janet Jackson has wrapped up another gig. The singer will join the ranks of Diana Ross, Sophia Loren, Lauren Bacall, Elizabeth Taylor, Liza Minnelli and, more recently, Elle Macpherson and Elizabeth Hurley, as the newest face in the Blackglama advertising campaign, “What Becomes a Legend Most?”

Janet Jackson in the Blackglama campaign.

Jackson was photographed by Rocco Laspata of Laspata DeCaro, at the Milk Studios in New York. The campaign, which begins in September, will span print, online and outdoor outlets. The ads will appear in Vanity Fair, W, Vogue, T Magazine and Harper’s Bazaar, as well as WWD and, in addition to the international editions of Vanity Fair, Vogue, Elle and Harper’s Bazaar. Blackglama will also mount a Times Square billboard at Broadway and 45th Street in September. The company has increased its marketing spend 40 percent from a year ago, but wouldn’t disclose dollar figures. Blackglama has also expanded its product line, introducing leather bags, eyewear, fragrance and fur accessories, in an effort to make it a less seasonal, more year-round brand.

A behind-the-scenes video documenting the making of the campaign will appear on the Blackglama and Jackson Web sites. Jackson flew to New York for the shoot after performing on the finale of “American Idol,” where her performance shot up to number one on iTunes (which she pointed out via Twitter after the fashion shoot).

So did she get to keep the mink?

“Yes, Janet did get to keep the coat,” confirmed a Blackglama spokesman, a perk for the legends of the past, who all got to keep the coats they were photographed in.

– Lisa Lockwood, WWD

ETOnline: Video: Janet Jackson is Blackgama’s Newest Fashion ‘Legend’

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